15.02.2019 | Camera di Commercio, Udine - VIA E. MORPURGO 4

Third stage of the Registro roadshow on 15 February in Udine, at the Chamber of Commerce, with a training event dedicated to digital marketing strategies in the wine-making sector. The guest businesses will have the possibility to exploit the consultancy of Registrars for information and presentation of services useful for an efficient presence on the Web.

The "Small Medium Digital" roadshow includes seven training events on digital marketing themes, organised by Registro .it throughout Italy. It has the aim of giving entrepreneurs and freelance professionals new know-how on the opportunities offered by the digital transformation and web tools.

The next stages – each one dedicated to a key sector of the Italian economy - are: Naples - April 2019 (food), Rome - June 2019 (tertiary sector), Modena - October 2019 (mechanics) and Monza - December 2019 (design).

PROGRAMME

Time 17:00-19:30

Moderator Giampaolo Colletti - Journalist, founder of wwworkers.it and author of "Sei un Genio" (You’re a Genius)

GREETINGS

.it and the challenges of digital Italy - Anna Vaccarelli, Head of External Relations, Media, Communication and Marketing - Registro .it

IP4FVG: Regional initiative for the digitalization of SMEs - Stefano Salvador - Project Manager IP4FVG

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WINE AND DIGITAL

10 steps to transforming your business with digitalization - Gianluca Diegoli – Expert in digital strategies, lecturer at IULM

Competence, passion, authenticity: a compass for navigating in the real (and virtual) wine cellars - Elena Roppa – Marketing expert in the wine-making sector

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FROM STORYDOING TO STORYTELLING. WHAT A VENTURE MAKING WINE! WINE CELLARS, WINES, STORIES TO COMPARE

Double interview with:

Paolo Ghislandi- Cascina Carpini

Mateja Gravner - Gravner vini

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From Fruity to sweet: 7 best ways to talk in the digital world - Barbara Sgarzi – Expert in Social Media Marketing for the food&wine sector and food blogger

Thumbs up: how best to position yourself in the digital world and on social networks - Enrico Marchetto - Expert in Facebook Strategy and lecturer at University of Udine

QUESTION TIME

The experts answer the questions of the public

APERITIF

TAGS: Road Show