WOOL CROSSING, KNITWEAR SHOP

Registro .it meets the knitwear shop Wool Crossing

The episode was recorded before the Prime Ministerial Decree of 9 March 2020

What have balls of wool, knitting needles, and the web in common? In this episode of Digitali per Caso, Patrizio Roversi tells the story of Federica, who lives in Turin, turned her passion for knitting into a job.

The name of her shop is Wool Crossing, which is not a simple business. Federica managed to build an online and offline community around Wool Crossing:

•  Knitting lovers can meet in her shop to knit together and share their passion
• Online, users can purchase wool on the website and stay updated with articles and events on knitting organized on the social channels.

Thanks to this strong online presence, Federica’s Wool Crossing shop recorded a +15% turnover increase.

Digital to grow, digital to compete