FRATELLI LEVAGGI, CRAFTSMEN
Registro .it meets the Levaggi Brothers, craftsmen from Chiavari
The episode was recorded before the Prime Ministerial Decree of 9 March 2020
Can a handcrafted product flow across national borders? The answer is… yes! Thanks to the power of the Net!
In this episode, Patrizio Roversi visits Chiavari (GE) to find more about Levaggi Brothers, expert craftsmen carrying out the legacy and beauty of the “chiavarina chair”.
The “chiavarina chair” is an ultra-light handmade wooden chair. This chair became famous all over the world and it can be seen in the showrooms of well-known fashion and design brands such as Prada and Zegna.
What is the secret behind their success?
After taking a web communication course, the Levaggi Brothers created Facebook and Instagram channels to promote their creations. By using the right hashtags, their channel grew rapidly. But two main elements allowed them to do so:
● The focus on craftsmanship;
● The historical value of their tradition.
What did they achieve? +200% increase in their turnover, worldwide sales, and thousands of architects and designers using the chiavarina chair in their projects.
Picture-based social media, such as Facebook and Instagram, are precious tools for craftsmen and designers who want to showcase their work on the world stage and boost their sales.
Digital to grow, digital to compete