"Digitali per caso", first episode: I Carpini Farmstead
Can an old farmstead, a vineyard and a wine cellar immersed in the hills… expand by taking advantage of the web and digital opportunities? Let’s discover this with Patrizio Roversi in this edition of Digitali per Caso!
Walking through the Tortonese hills we met an independent vintner who learned how to sell online and how to use the proper tools to convince potential clients, in Italy and abroad, to buy a bottle of wine they had never tasted before.
“The web allowed us to skip the false ads and to connect the person who produces with the person who consumes”. This is Paolo Carlo Ghislandi’s idea, 20-year owner of the Carpini Farmstead.
Thanks to a strategy based on the careful attention placed on clients’ reviews, together with the agricultural firm’s story founded on authenticity, the Cascina Farmstead multiplied its sales and today with its e-commerce sells almost its entire production of bottles on the Internet every year.
With “Digitali per Caso” Registro .it continues to promote the widespread digital culture and computer literacy, tools which are fundamental in sustaining the growth of local SMEs and “made in Italy”.
In every episode we’ll discover how entrepreneurs, artisans, merchants and professionals create and manage their online presence to attract new clients, increase sales and be more competitive in the marketplace.