In this Digital Kit Riccardo Scandellari, expert in digital communication, identifies the essential rules for the use and management of the company blog. It is a tool which, if used in the right way is useful not only to host news, events and service communications, but to tell the story of the different facets of the company and its products in greater depth.

So at the base of the effectiveness of a corporate blog there are the contents, which must be authentic and of a certain quality, able to transmit the values, the personality and the added value of the teller.

Enjoy the read!