Through e-mail marketing it is possible to establish contacts with customers and stakeholders and improve results, whether it is to sell products and services, or to reinforce one's own authoritativeness.

Email is an effective tool to bring quality traffic to a company's website and develop its domain in terms of number of visits, rankings and conversions.

This Digital Kit collects the advice of Alessandra Farabegoli, expert in e-mail marketing and author of a blog in which she goes into depth on all aspects of this topic, which is divided into various tools: newsletters, DEM advertising and automatic transactional messages.

In the kit you will find the guidelines for a successful e-mail marketing campaign. The editorial plan is fundamental, but also to choose the right call to action, create separate lists per target, in short, communicate content of quality and interest to our different audiences.

Enjoy the read!