Digital Kit - Content marketing: create successful content for the web

In an era where 85% of people disregard paid advertising on search engines and focus on organic search results, content is the main hook to attract the audience, to convince them of the quality of products or services and, finally, to retain customer loyalty.

Hence the term "Content Marketing" -  that branch of marketing dedicated to the creation of quality content, which is able to interest consumers by responding to their needs.

This Digital Kit traces the steps and the tools that a content marketing strategy must take into consideration and the results that can be achieved if this is successful: from an increase in traffic on the site and on social profiles to the improvement of the position on search engines, to an increase in conversions.

Enjoy the read!